It's the good girls who keep diaries; the bad girls never have time.
Tallulah Bankhead

Friday, 30 January 2009

Interactive Marketing with Exactis

If your marketing budget is a bit tight at the moment, have a look at a great new product from my client Exactis Interactive Print. Exactis RSVP is a marketing tool which encourages interaction with your clients or prospects. They receive a postcard which directs them to their own personalised web landing page; any details entered here are returned electronically to the sender. It's much more economical than a traditional mailshot. Read more about it in the Creative York newsletter. A great idea to stretch your promotional resources in these credit-crunching times!

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